Blogs and your Small Business
As if you did not know, Facebook is trying to take over the internet. Should you jump in and forget about your Blog and other Internet Tools?
Regardless of how hot Facebook or any of the other social media sites get, you still need to be using your blog to create your own digital house.
Here is why:
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Blogging Builds Your Digital House, not Facebook - Use your content to create you own Internet Identity
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Not Everyone Is Happy With Facebook - How many people to you know that are now deleting friends? Friends of Friends of Friends may not be my friend and have the some interest.
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Creates A Site Knowledgebase for your business - a great reference tool
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Build Links-Gives you a way to build your own in and out bound links
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Better Conversion Tracking: While Facebook does allow some ability to track what people are doing and interacting with you, your blog gives you the greatest ability to track action and conversion potential.
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Viruses !!! Every day I hear about another virus attached to post from friend. Too risky for me.
It is can be attractive as a Small Business to let social sites like Facebook or Twitter become your dominant Web presence, it comes with a high cost. The less time you spend building content and authority for your site, the more you put yourself at the mercy of Facebook and Twiiter. What if they went away tomorrow? Do you have enough Internet content to still capture visitors? Use sites like Facebook to build your audience and promote your brand, but your blog should still be the anchor of your social activity.
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